Appropriate, Inc. brand and content strategist
(details of Margot's session to follow)
About Margot Bloomstein
Margot is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. She partners with retailers, universities, manufacturers, and other organisations to create brand-appropriate user experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media.
In the past 20 years, Margot helped develop content strategy practices in many leading agencies and corporations. She shaped the communication of corporate social responsibility work at Timberland, content for crisis response at Harvard University, and strategy for cultural tourism in the state of Nevada. The rogues' gallery also includes Lovehoney, Scholastic Publishing, ECCO Shoes, Sallie Mae, Philips, Lindt and Sprüngli, and the Rhode Island Public Transit Authority.
A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot is a popular speaker at conferences around the world. She also produces BrandSort, a tool embraced by consultancies of all sizes to clarify communication goals. She is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement.