Jess McMullin

Founder of Situ Strategy

Thu 25 May, 2017, 14:00

Rapid Service Prototyping

Nothing makes a bigger difference to getting a service right than making it tangible early in the design process.

You don’t need a warehouse full of foamcore or amazing sketching skills to quickly prototype services with your clients and users. This workshop teaches rapid paper prototyping methods for service codesign. These tools let you work with people to understand current service experiences and explore new service futures.

Working on a concrete service model together with customers, frontline staff, or executives helps you throughout the design process. You can:

• discover the experience and perception of current services,
• make asking “what if” as easy as moving a piece of paper,
• fuel other service design artifacts such as experience maps, blueprints, and richer prototypes.
• and build shared understanding, vision, and buy-in with your team and stakeholders.

In this hands-on workshop, you will take away:

• Fun, hands-on experience with service prototyping.
• How to run a service prototyping workshop of your own.
• How to integrate rapid service prototyping with your overall design process.

This workshop is for anyone who is interested in learning about service design and innovation. Please bring a notebook and pen and your sense of humour and curiosity.

About Jess McMullin

Jess is the founder of Situ Strategy, a human-centred management consultancy, and the Centre for Citizen Experience, an action, education, and advocacy firm that helps the public sector work better for people. At the heart of his work, he partners with leaders and teams to create the capability and cultures needed to tackle complex adaptive challenges.

Jess started in digital design and user experience in 1996, and for the past seven years has dedicated his career to creating better citizen experiences by bringing strategic design to public service delivery, policymaking, and customer-centered organisational transformation.

Today he consults, teaches, and speaks globally about design for service and policy innovation. You can find out more about his work at

On the web