Josh Seiden

Designer and author

Thu 25 May, 2017, 12:15

Sense & Respond: Products and Services in the Age of Complexity

Where does a product start and a service end? Does it matter? The rise of digital has brought product and service together. The bad news is that our products are now more complex than ever. The good news is that a set of methods for dealing with complexity has emerged. Through a series of detailed case studies, we’ll show how teams at large companies and startups are combining modern lean and agile tactics with service design methods to create and deliver new digital products—faster, with less risk, and with better customer outcomes than ever before.

About Josh Seiden

Josh is a designer, product leader, coach and author who has been creating great technology products for more than 25 years. 

He has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. Currently working as an independent consultant, Josh help clients launch new digital products and services. 

Earlier, he was a founder and Principal at Neo, the influential digital product innovation studio. Josh has also spent time on Wall Street, where he was head of product design at Liquidnet, the institutional brokerage. He got his start in Silicon Valley, where, among other things, he lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association. 

Josh teaches workshops in Agile and Lean methods for product teams and often works with teams and leaders as a coach and mentor. 

He is the co-author of Sense and Respond, How Successful Organizations Listen to Customers and Create New Products Continuously forthcoming from Harvard Business Press. He is also co-author of Lean UX: Applying Lean Principles to Improve User Experience available at  

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