Neil Collman
Design Principal at Nile
So You Want to Be a Service Designer - Service Design Thinking and Doing for UXers
As a UXer you’ll map digital journeys, sweat the details of interaction and of course, test your early ideas early and often with users. As a service designer you need a whole new mindset – to figure out whether or not the things you’re making should exist in the first place, whether or not the business has the desire and ability deliver them, and how the whole shooting match hangs together across different channels, stakeholders and touchpoints. We’ll talk about why now is the right time to expand your skillset, how to make the transition from UX and some practical tips on where to start.
About Neil Collman
Neil has been working at the cutting edge of experience design, strategy and user research since 2000. As Design Principal at the multi-award-winning service design agency Nile, Neil has put that digital experience to work for a number of top-grade clients ranging from global financial services leaders to governments to the world’s best known healthcare providers. Before that, Neil was an award-winning innovator for IBM. He is also an alumni of the British Interactive Media Awards’ judging panel and a founding member of the Service Design Network in the UK.