Samuel Hulick

Author of 'The Elements of User Onboarding'

Wed 24 May, 2017, 10:15

Growing Your Userbase with Better Onboarding

Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.

Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

Wed 24 May, 2017, 14:00

Retain More Signups!

Ever feel like your hard-earned signups aren’t sticking around as long as they could be? Or that your onboarding experience isn’t quite right, but you’re just not sure how to improve it?

This workshop is designed to make you SUPER smart with all of that, and boils down everything Samuel knows into a collaborative, hands-on afternoon of onboarding amazingness.

It’s been designed from the ground up with a single goal in mind: for you to leave feeling like a magical onboarding wizard, brimming with proven ideas to put into place as soon as you’re back in the office.

You can expect some high-level guidance for big-picture thinking, but mostly lots of tactics and exercises you'll do together during the workshop, as well as a personalised roadmap for applying it all afterwards.

The lessons and activities go way, way beyond just the first use of your product (though that’s also very important!), and cover all the highest-leverage ways to retain and grow your user base.

Just some of the silver bullets Samuel has collected over the years include:

• How to identify the areas where you’re losing the most users (and what to do to stop losing them)
• How to home in on the core value your product delivers like a heat-seeking missile
• How to not only set your users up for immediate success, but keep them coming back for more
• How to leverage customer support, marketing, product, UX and more to have everything pulling in the same direction

About Samuel Hulick

Samuel has combined UX savvy and a cat-like curiosity for measuring UX impact to become an expert in onboarding. His approach is shaped by over a decade of web experience, theories taken from behavioural psychology, video game design, and even filmmaking.