Day Two Thursday, May 25th


On Day Two we turn our attention to the evolving field of Service Design. As more and more services are delivered digitally, UX Design and Service Design are starting to merge. So we look under the hood of the Service Design industry for common patterns to beg, borrow and steal.

We say: bring your fellow designers.

08:30 - 09:30


Morning Talks

09:30 - 10:15
10:15 - 11:00
Personalisation, tomorrow
Heather Martin Cropped Heather Martin

VP, Design at Smart Design

11:00 - 11:30


11:30 - 11:50
Why it's Time for Designers to Share Their Power
Lauren Currie Photo Lauren Currie

Founder of #upfront and Head of Design at Good Lab

12:15 - 13:00
Sense & Respond: Products and Services in the Age of Complexity
Jeff Gothelf Photo New Copy Jeff Gothelf

Author of 'Sense & Respond' and 'Lean UX'

Josh Seiden Photo Josh Seiden

Designer and author

13:00 - 14:00


Afternoon Workshops

14:00 - 17:30
Studio 4
Rapid Service Prototyping
Jess Mc Mullin Photo Web Ready Jess McMullin

Founder of Situ Strategy

14:00 - 17:30
Studio 1
Working With Service Blueprints
Nick Remis Photo Nick Remis

Service Experience Designer at AdaptivePath

14:00 - 17:30
Studio 2
Leading Service Design
Ben Holliday Photo Ben Holliday

Head of User Experience at DWPdigital

Kate Tarling Photo Kate Tarling

Design leader in government and the private sector

14:00 - 17:30
Glass Meeting Room
Designing in the Wild: Service Safari Workshop
Flaminia Del Conte Photo Flaminia Del Conte

Service Designer at Livework

Thais Tozatto Photo Thais Tozatto

Service Designer at Livework

Will Harmer Photo Will Harmer

Service Designer at Livework

14:00 - 17:30
Studio 10
Personalising Products and Services People Actually Want
Nate Giraitis Photo Edited Nathaniel Giraitis

Strategy Director at Smart Design

Ruby Steel Photo Edited Ruby Steel

Senior Design Strategist at Smart Design

14:00 - 17:30
Studio 11
Presented by Scriberia: The Hardworking Pictures Workshop - Making Art That Works
Dan Porter Photo Edited Dan Porter

Co-Founder and Creative Director at Scriberia